6-Week B2B Marketing Mentorship Program For Software Houses by Romeo Man

6-Week B2B Marketing Mentorship Program For Software Houses

You'll learn inbound and outbound lead generation. Get over 40 videos with all our learnings from successful B2B campaigns, frameworks, templates & private coaching call. Including guest instructors from Drift, Salesforce, Google & more.

What is included?

  1. Five module video courses with practical examples
  2. Growth frameworks & processes to implement in your business
  3. Excercises and tasks so implement what you learn
  4. Personalized coaching call. One for all the modules (to answer all your questions 🤔)
  5. Additional 8 video courses from guest instructors that work at Google, Salesforce, Drift, Opera and more - simply put pure gold.

Customer Journey & Marketing Funnels

In this module you'll learn all about:

  • How to Build B2B Marketing Funnels
  • Adding Value Each Step of Your Funnel
  • Customer Journey Overview and Process Building
  • Type of B2B Marketing Funnels 
  • B2B Strategic Story

B2B Buyer Persona Design

In this module you'll learn:

  • How to build Buyer Persona 
  • In-depth analysis & research on buyer personas
  • How to develop your messaging for your personas

Build Entry Point Offers & Lead Magnets

In this module you'll learn:

  • How to build your Entry-Point Offes for your buyer persona
  • Step by step ebook funnel over the shoulder
  • Step by step webinar funnel over the shoulder
  • Step by step mini-course funnel over the shoulder

B2B Customer Acquisition and Content Marketing

In this module you'll learn:
  • How to create content marketing for b2b digital sales
  • How to do content promotion for b2b digital sales
  • How to use Google Ads for B2B
  • Content Marketing for B2B Tech Companies
  • B2B Customer Aquisition and Activation with Lean Analytics Cycle

Remove Friction in B2B Buying

In this module you'll learn:

  •  B2B Copywriting Basics
  •  B2B Lead Nurturing
  • Conversational Marketing
  • Sales Dashboards and Reports use your Data

Some of the software houses we worked with:

How The Program Works?

Tailored Curriculum

We've put all our 10+ yrs of b2b sales & marketing expertise based on real world learnings into this course. All our guest instructores are practitioners and work with tech businesses. 


We'll connect with you and give our feedback for each module. Our growth consultant will connect with you on a Zoom call to make sure your questions are answered.


The program is self-paced and can be done anywhere. You'll have access to the community and our coaching calls anytime.

Lifetime access

You'll have lifetime access to the course videos and future updates of both videos and frameworks.

Who is this for?

Marketing and Sales Specialists

Full Stack Marketers and Growth Specialists

CMOs and Marketing Managers that want to build growth-focused teams

CEOs of tech companies Houses interested in building a growth team

Folks who want to join growth teams

All our learnings at fraction of the price.

Our Consulting Price

Our original consulting price for two days of a workshop where we build inbound and outbound lead generation strategies it costs over €3000. 

Online Program Price

We've made it easy for you. Over 40 videos with all our learnings, frameworks, templates, coaching call, and 8 guest instructors at an affordable price of €485 (excl. VAT).  Including stress-free 14 days money-back guarantee.

Get The Skills You Need To Growth Your Software House

A 6 week mentorship program to start generating a predictable stream of leads. In this course you will: 

  • Get a strong understanding of all the aspects of inbound and outbound lead genration
  • Learn to build growth marketing strategies, funnels, content marketing, and automation for your tech business
  • Master account-based marketing, sales enablement, personalized connection, and meaningful outreach that actually works
  • Get a strong skill in measurement and reporting, with a focus on LTV, ROI, and cohort analysis
  • We take you by the hand implementing all the learning in our coaching calls


Instructor: Romeo Man

Worked with software houses, SaaS businesses, travel tech, medical and e-commerce. Mentoring startups at Google Launchpad and Hub:raum (part of T-Mobile). 
Worked in various international organizations, like DHL, Electrolux, and Element14, getting involved in organization development and process building.

Guest Instructors

Antonello Schiavo

Sales Operations Manager at Google, where he teaches outsourcing companies how to manage and operate their business like Google.
6+ years in marketing and customer experience with a data driven mindset and a strong customer-centric approach. 
Antonello on LinkedIn

Beata Mosór

14-years of experience in strategist, marketer and lean consultant. 
She helps companies create and/or optimize their business model, and translate it into effective strategies, tactics and specific actions.
Experience in organizing acceleration programs such as Google LaunchPad & WARP.
Beata on LinkedIn

Wojtek Skalski

10-years of experience in Growth Marketing
Former Head of Growth and General Manager, USA at Brainly.
Founder of Skalski Growth
He worked with over 50 companies Business.com, Luxury Retreats (now AirBnB), Dataedo, Omni Calculator and Pomelody. 
Wojtek on LinkedIn

Bart Pielaszek

Head of Growth Marketing @ Tagvenue, previously as Senior Growth Strategist & Team Lead @ Ladder.io
Data-driven growth marketer with +560 A/B/n tests run (35% success rate) and +$5.2m media spend (positive ROI) 
Bart on LinkedIn

Yonatan Kagansky

15 years of experience of crafting strategic stories for large and medium companies (as an advertising professional, branding expert and consultant), 
He runs small agency that helps tech companies.
Yonatan on LinkedIn

Jan Prager

Certified specialist in web marketing and analytics, brand communication consultant.
6+ years in digital analytics.
He runs Optime Marketing Agency in Poznan
Worked in PPC, CRO for both software houses and e-commerces.
Guru in Analytics  
Jan on LinkedIn

Simon Stanisz

17+ years of experience in direct sales.
Has worked with all types of companies - from early-stage startups, to mature enterprises like Bolt, Deutsche Telekom, Lionbridge, Dotpay, Infoshare, etc. 
Has trained and coached hundreds of salespeople and marketers all over the world.
Simon on LinkedIn

Olga Barańska

Account Executive at Salesforce, Olga Barańska is supporting mid-market
companies with digital transformation
processes. Sales enablement, outreach, social selling, prospecting, and positioning, Olga knows them all
Olga on LinkedIn

Seamus McGrath

Seamus McGrath - Sr. Partner Sales Manager at Drift. Seamus is changing the way businesses buy from businesses. Formerly at Hubspot Enterprise.Drift he knows the in's and outs of how businesses buy tech services and products.

Seamus on LinkedIn

B2B marketing wizard in the tech industry

Learn how to plan, implement, track, measure and optimize a digital B2B marketing campaign for tech businesses. 

The online video course has all you need to upgrade your skills and to launch a digital marketing campaign in no-time. All with a growth focus and ROI mindset.

Some of our partners & friends that recommend us.

Lukasz Mlynek - CEO, Railwaymen
Lukas Gmys - Marketing Manager, STX Next
Jarosław Pilarczyk - CEO, Skyrise
Ania Bywanis - Executive Director, CMO, Arteïa
Adam Beniowski - Founder & CEO, Pro Business Solutions
Paulina Wójtowicz - CEO, Social Movers Hub

Our Partners

Get your employer to pay for the course

Need help getting your employer to pay for the program? Pre-written internal pitch swipe files to help you get reimbursement from your employer.

Download the tips, pre-written emails and pitch deck and copy-paste into an email.

Get the swipe-file

14 days money-back guarantee. No questions asked.

We are confident about the value of the course. If you realize that this is not for you, write us an email within the first 14 days and we will do a refund. No questions asked.

6 modules on all the ingredients to build growth marketing & sales funnels

What you learn?

Introduction - What can you expect?
Course Introduction
10 mins
Customer Journey & Marketing Funnels
Introduction to How to Build B2B Marketing Funnels
31 mins
Presentation: Introduction to how to build b2b marketing funnels
10.8 MB
Value Ladder: Adding Value Each Step of Your Funnel. What are the types of funnels we can build?
14 mins
Presentation to Value Ladder
2.74 MB
The Big Picture: Customer Journey, Sales Funnel and Content Strategy Lucidchart Exaplained
15 mins
Marketing Funnel Campaign Explained in Lucidchart
11 mins
eBook funnel for lead generation overview
15 mins
B2B survey funnels overview
7 mins
B2B live webinar funnel overview
21 mins
B2B mini class funnel overview?
9 mins
B2B webinar on-demand funnels overview
6 mins
Consulting or call funnels overview
8 mins
Crafting your strategic story! w/ Guest Instructor Yonatan Kagansky
59 mins
Resources, templates
B2B Buyer Persona Design
Introduction to B2B Buyer Persona
1 min
How we build your B2B buying persona for your tech business?
25 mins
PDF Presentation:How we build your B2B buying persona for your tech business?
2.18 MB
In-depth analysis and research on how to approach building your own personas w/ Guest Instructor: Beata Mosór-Szyszka, CEO @ Project People
(1h 14m 52s)
How to build in-depth researched b2b buyer personas /w Beata from Project People
1.59 MB
How to use the b2b buyer persona template
3 mins
How to develop a strategic messeging map for your tech business
14 mins
PDF Presentation: How to develop strategic messaging map
642 KB
Persona Templates, Frameworks and Resources
Build Entry Point Offers & Lead Magnets
Introduction to Entry Point Offer
2 mins
How to build your Entry-Point Offer for your buyer persona.mp4
23 mins
Step by step ebook funnel over the shoulder.mp4
30 mins
Step by step webinar funnel over the shoulder.mp4
18 mins
Step by step mini-course funnel over the shoulder.mp4
16 mins
Lead magnets and entry point offers frameworks, templates and resources
Brainstorming Your Entry-Point Offers.pdf
40.3 KB
Entry-Point Offer Checklist.pdf
71.3 KB
Entry Point Offer Excercise
B2B Customer Acquisition and Content Marketing
Introduction to module 4
1 min
How to create content marketing for b2b digital sales
20 mins
How to do content promotion for b2b digital sales
11 mins
How to use InMail Ads for Content Promotion
10 mins
How to do email outreach to promote your webinar using salesflare
6 mins
How to use LinkedIn Sponsored Ads to promote Ebook
12 mins
How to outreach on slack communities to promote your content
8 mins
How to promote your content to slack community members with email outreach
14 mins
How to promote your webinars with Facebook Ads
24 mins
How to promote your webinar and ebook using quora ads
18 mins
How to use Google Ads for B2B - Guest Instructor Antonello Schiavo
57 mins
Content Marketing for B2B Tech Companies /w Guest Instructor - Wojtek Skalski
54 mins
B2B Customer Aquisition and Activation with Lean Analytics Cycle - Guest Instructor Bartosz Pielaszek
(1h 11m 30s)
How to promote blog post on quuu promote
24 mins
B2B Content Strategy Tool - Template 📚💪
Remove Friction in B2B Buying
Introduction to module 5
2 mins
B2B Copywriting Basics
21 mins
B2B Lead Nurturing
40 mins
Conversational Marketing with Seamus Mcgrath from Drift
50 mins
Sales dashboards and Reports use your data, make more money
(1h 15m 42s)
Olga_Romeo Man Dasboards & Reports - Make More Money
5.52 MB
Sales Playbook Template: Assumption, Problem & Pain Questions Blueprint for Tech Businesses
Conversational Marketing Blueprint by Drift


How I will get access to the course?

We will deliver the content in 6 weeks. So-called drip content. We use this method as we don’t want to overwhelm you with information and give you the opportunity to ask questions and implement the learnings step by step.

How is this different to any other course like Udemy or Coursera?

This course is based on our years of experience working with SaaS and Software Houses. It is all practical and is based on our 2 day workshop that we deliver to our customers. This is not a general digital b2b marketing course but a tech businesses tailored course.
Additionally to the  course you will have access to a community of experts and peers from the industry to continuously  keep learning new strategies.

Can I use your templates for email outreach?

We’ve crafted templates for tech businesses but we recommend you highly personalize them. 

Do you have a list of marketing tools to set up our marketing stack?

Yes, we suggest in every module the tools to work with. We are tool geeks, hence we tested a  bunch of marketing and sales tools so that you don’t need to research and waste time on BS tools.

Can I join the community without buying the course?


How can I get a refund?

Send us an email to [email protected] within 14 days after you paid and we send you your refund. No questions asked.

For how long do I have access to the course?

Lifetime + Upgrades.

Do you have discounts for unemployed ?

Yes, we do. If you lost your job during COVID-19 pandemic and want to learn inbound and outbound marketing reach our and we will give you a 92% discount. Just email "hello[at]man.digital"

Do you you provide VAT invoice?

Yes, you'll get a Stripe. Also you will get VAT %0. Final price €485.